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Kew Gardens: Art for London Transport Book of Postcards
Kew Gardens: Art for London Transport Book of Postcards
Kew Gardens: Art for London Transport Book of Postcards
Kew Gardens: Art for London Transport Book of Postcards
Kew Gardens: Art for London Transport Book of Postcards
Kew Gardens: Art for London Transport Book of PostcardsKew Gardens: Art for London Transport Book of PostcardsKew Gardens: Art for London Transport Book of PostcardsKew Gardens: Art for London Transport Book of PostcardsKew Gardens: Art for London Transport Book of Postcards
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Kew Gardens: Art for London Transport Book of Postcards

Item In Stock
Item #: AA707
Our Price: $10.95
Thirty color reproductions bound in a handy postcard collection

Oversized postcards measure 6½ x 4¾ in.

Published with London Transport Museum

ISBN 9780764961700
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Product Description
Kew Gardens: Art for London Transport Book of Postcards
The modern graphic poster, made possible by advances in printing technology in the 1890s, subsequently revolutionized the field of advertising. This new medium was put to good use by an early director of the London Underground, Frank Pick, who was charged with the Underground’s publicity in 1908. Pick recognized the potential of this new medium to increase ridership and began commissioning artists to produce designs to promote the Underground’s many destinations.

A very early poster, from 1908, was one for Kew Gardens that depicted the gardens’ famous ten-story Great Pagoda. Already a well-attended attraction by the mid–1800s, Kew Gardens, with its beautiful grounds and picturesque location beside the Thames River, continued to grow in popularity throughout the years, and the expansion of the London Underground made it easier for people to visit. London’s gardens have always been extremely well promoted on posters for the Underground, as the subject lends itself perfectly to bright, vibrant, and eye-catching design. Many posters simply publicized the seasonal bloom, including bluebells, crocuses, and daffodils, and the posters for Kew Gardens were no exception.

Dozens of posters advertising Kew Gardens were produced in the first three decades of the twentieth century; all but one of the posters in this collection are from that period. The thirty images in this book of postcards are from the London Transport Museum, one of the finest poster archives in the world. For a century, copies of every poster produced for the Underground were kept, and when the collection was transferred to the Museum in the 1980s, it contained more than 5,000 printed posters and almost 1,000 original artworks. Steadily growing since then, it now offers a uniquely comprehensive overview of a century of British graphic design.

Images
  1. Herry Perry (British, 1893–1962), Crocus Time, 1931
  2. Margaret Calkin James (British, 1895–1985), Bluebell Time in Kew Gardens, 1931
  3. Edwin Noble (British, 1876–1941), Natural History of London: No. 11, Peacocks at Kew, 1916
  4. Jennie Tuffs (British, b. 1943), The New Kew by Tube, 1987
  5. Charles Shepard (British, 1892–?), Kew Gardens, 1929
  6. Irene Fawkes (British, 1886–1977), Bluebells! Kew Gardens, 1930
  7. Wilfrid Rene Wood (British, 1888–1976), By Underground to Kew Gardens: Water Lilies, 1926
  8. A. A. Moore, Kew Gardens, 1928
  9. Wilfrid Rene Wood (British, 1888–1976), By Underground to Kew: Michaelmas Daisy, 1926
  10. Maurice A. Miles, Kew Gardens, 1934
  11. W. Langlands, Kew Gardens, 1932
  12. F. Gregory Brown (British, 1887–1941), Kew Gardens, 1933
  13. Wilfrid Rene Wood (British, 1888–1976), By Underground to Kew: Strelitzia reginae, 1926
  14. Kraber, aka John Barker (British, 1911–1959), Kew Gardens, 1935
  15. Edward Bawden (British, 1903–1989), Kew Gardens, 1936
  16. Betty Swanwick (British, 1915–1989), Kew Gardens, 1937
  17. Walter E. Spradbery (British, 1889–1969), Kew Gardens, 1929
  18. Edward Bawden (British, 1903–1989), Kew Gardens, 1939
  19. Unknown artist, Kew Gardens, 1908
  20. Ella Coates, Kew Gardens by Tram, 1910
  21. Charles Sharland, Kew Gardens, 1910
  22. Unknown artist, For the Fragrance and Cool Shade of Kew Gardens, 1910
  23. Charles Sharland, By Tram to Kew Gardens or Hampton Court, 1912
  24. Fred Taylor (British, 1875–1963), London Memories: Kew Gardens, 1918
  25. Maxwell Ashby Armfield (British, 1881–1972), Go to Kew, 1915
  26. Albert E. Fruin (British, 1888–?), The Herald of Spring: the Crocus: Kew Gardens, 1920
  27. Edward McKnight Kauffer (American, 1890–1954), Bluebells: Kew Gardens, 1920
  28. Emilio Camilio Leopoldo Tafani (Italian, 1885–1963), Kew Gardens: Black Swans, 1920
  29. Edward McKnight Kauffer (American, 1890–1954), Aster Time: Kew Gardens, 1920
  30. Dora M. Batty (British, 1900–1966), Foxgloves: Kew Gardens, 1924


Pomegranate’s books of postcards contain up to thirty top-quality reproductions bound together in a handy, artful collection. Easy to remove and produced on heavy card stock, these stunning postcards are a delight to the sender and receiver. Postcards are oversized and may require additional postage.
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